What is the Princess Like Me® & Prince Like Me® Campaigns?

Our Princess Like Me® and Prince Like Me® Campaigns were thought up as a way to help bring more representation for all ethnicities of children so that each of them gets to be the hero in the story. No child should have to scour a bookshelf trying to find a princess or prince that looks like them.

Hurn Publications is on a mission to make sure that no matter which ethnic background a child has, they can pick up one of our books, and see themselves in the story.

Our children deserve to feel like heroes and we’re going to make sure that happens.

What is the point of representation?

Children’s early experiences — including the hours spent consuming media — shape what they imagine to be possible for people who look like them, live where they live, or come from where they came from. Simply put, kids determine what they can be based on the examples around them.

The world of children’s books should represent children throughout the world, who often don’t see themselves reflected in the books they read.

We’re going to change that.

Who is represented?

Everyone.

We’re going to make several editions of the same book, remade to reflect the different ethnic backgrounds that all our children are.

Your prince or princess will be able to go to a bookstore (or you can order online) and pick up any of our books and find themselves the hero in all of them. Our hope is that every child sees that they truly can be whatever they wish, and that all they need to do is work hard to get there.

You get them the books, we’ll help keep their dreams and imaginations alive and thriving!


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