International Women’s Day 2019 campaign theme: #BalanceforBetter

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

The future is exciting. Let’s build a gender-balanced world. Everyone has a part to play – all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Balance drives a better working world. Let’s all help create a #BalanceforBetter.

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

Year long activity and collaboration


The 2019 #BalanceforBetter campaign runs all year long. It doesn’t end on International Women’s Day.

The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #BalanceforBetter activity reinforced and amplified all year.

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

Let’s build a gender-balanced world

Balance is not a women’s issue, it’s a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage …

Gender balance is essential for economies and communities to thrive.

Related image

Collectively we can all play a part

Collective action and shared responsibility for driving a gender-balanced world is key. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender balance.

The first International Women’s Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights.”

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

Motivate others

So put your hands out and STRIKE THE #BalanceforBetter POSE and make International Women’s Day YOUR day – and do what you can to truly make a positive difference for women everywhere.

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

Amplify via social media

Post your #IWD2019 message on social media with your “hands out” balance pose for a strong call-to-action for others to also help forge a #BalanceforBetter.

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

Take action

For International Women’s Day 2019 and beyond, how will you #BalanceforBetter?

Image result for International Women's Day 2019 campaign theme: #BalanceforBetter

A special thanks

Thank you to the wonderful teams at our Collaboration Partner, EyeEm, and the talented photographers dedicated to portraying women in real and non-stereotyped ways, supporting the IWD 2019 #BalanceforBetter campaign theme.

Check out the IWD 2019 Image Collection and IWD 2019 Photo Competition.


SINCE YOU’RE HERE…

… we have a small favour to ask. Hurn Publications is editorially independent, meaning we set our own agenda. Our journalism is free from commercial bias and not influenced by billionaire owners, politicians or shareholders. No one edits our editor. No one steers our opinion. This is important because it enables us to give a voice to the voiceless, challenge the powerful and hold them to account. It’s what makes us different to so many others in the media, at a time when factual, honest reporting is critical.

If everyone who reads our reporting and writing, who likes it, helps to support it, our future would be much more secure. We ask that you follow us and subscribe to our publication.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s